The importance of internal navigation for good SEO
So you’ve got your page titles, image title tags, and keywords all picked out.
Your copy is amazing and you have everything in order.
What does your navigation structure look like? Do you have pages
labeled “About” “Home” and “Services”? Have you researched the keywords
you want to use for your page links? If not, you should be doing your
Search Engine Optimization due diligence and research the best keywords
for your page links.
For regular websites:
- Make sure your page titles are keywords - Instead
of “Home” call that link “Name of Company” so the linkback points to
the right page with the company name instead of that page just being
labeled as “home” by the search engine spiders.
- For the “About” or “About Us” page - Make it a
little more interesting and help the search engines love you. If you
were an accountant or financial advisor, call the link “About the
Accountant” or “About (your first name)” something a little more
specific than “About” will help the search engine know what’s behind
the link.
- The “Services” page is more neglected than most pages
- You could either split your services into categories and label them
accordingly (so the page behind the link matches, thus giving it more
weight in the search engine.) Or, you could do something as simple as
saying “Financial Services” instead of just “Services.” Again, a little
can go a long way, as long as you do something beyond doing the bare
minimum.
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