How Affiliates Profit From Long Tail Keywords
Whether you're new to Internet marketing or not, you have probably come
across the term "long tail keywords". And this method is often recommended
as the best marketing approach affiliates can use to get sales online. Long
tail marketing seems complicated at first, but it's not really, and it can
be quite lucrative for affiliate marketers who use the marketing technique
consistently.
Long tail marketing is based on the concept of leverage. Instead of trying
to compete against thousands of other people for larger, broader markets or
keywords, the long tail approach focuses on tiny little micro sections of
each niche instead. And since there is much less competition for these
smaller niches, you can get yourself or your affiliate products noticed much
more easily. So you repeat this process for hundreds of tiny little niches,
instead of struggling to get yourself seen among thousands of others in
larger niches.
Now let's break this down into examples you can use. Take the weight loss
niche for instance... it's huge. There's tons of competition, and any new
marketer or affiliate who tried to enter the niche today might need to work
hard for several years before they start actually making a dent in the
noise.
A small section of the weight loss niche though, includes things like diet
pills, or fitness equipment, fitness instructions, liposuction surgery, and
any number of other branches. The point is: There are tons of sub topics
within the general weight loss topic. So those sub topics is where
affiliates need to concentrate their efforts. In this example though, even
those sub topics are still too broad and busy.
So you pick one of the sub topics, and drill down further. Within the
fitness equipment area for instance, there are treadmills, elliptical
trainer machines, weight machines, resistance machines and so on. These are
still too broad and competitive, so you'll pick one and drill down again.
Eventually you get to the tiniest little pieces of each niche. If you chose
Treadmills for instance, you might have then chosen the Nordic Track
treadmill sub topic. Inside there are hundreds of different machine names,
makes and models. And those are the long tail keywords.
If you have a hundred different exercise machines you're promoting, and
you're focusing on just the machine's name, make or model number for your
promotions, you are much more likely to rank higher in search engines via
natural search, and you're going to pay much less money per click if you're
using PPC advertising methods.
Now each of these machine names may only get five or ten searches each day,
but this is where the power of leverage comes in. Since you have very little
competition for these long tail keywords, you're more likely to get the most
attention from interested buyers. And if you have 100 or 1000 long tail
keywords each bringing in five or ten visitors a day, you're getting 500 to
5000 laser targeted buying traffic every day.
Essentially: A whole lot of more obscure words and phrases can make much
more money than one or two really large general niche words or topics can.
And that is the power of long tail keyword marketing. Since the more obscure
words and combinations are almost limitless, you could theoretically have
millions of visitors coming to an affiliate website just by targeting words
and phrases which only get a few searches each day.
|
