Driving traffic to
websites by email marketing is a natural desire of everyone who owns a
website. After all, if you own a website you want traffic.
You have made information available, probably written articles and
done other things of a creative nature and posted in on your website
because you wanted to share it with the internet community, and therefore the world. But most websites are created by
individuals based around hobbies or other interests they have, or
around small businesses. Unlike gigantic corporations, these websites
don't have a lot of money to use for promotional purposes, so driving
traffic to websites by email marketing becomes a major goal of these
website owners.
One of the simplest ways of driving traffic to websites by email
marketing is the signature line of your email. If, in the signature
line you post your URL and a brief description of what your website is
about, then it will become noticed by everyone you send email to, and
everyone that receives a forwarded email.
If, for instance you sent a joke you found funny to a friend and had
in the signature line of the email someone promoting your website; and
your friend thought a friend of his would enjoy the same joke and
forwarded it, then that person would see your URL as well. That person
might have no interest at all in the subject of your website, but might
have a friend or relative who does and could pass it on again.
This method of driving traffic to websites is sometimes slow, but
often times it works fast. You never know, but it has the advantage of
being very cheap – as in free, and requires you to do nothing every
again after you create the signature line.
Another method of driving traffic to websites through email
marketing is with link exchanges. If you find other websites that cover
the same topic your website does, or topics of a similar nature, and
offer to exchange links with them they may well take you up on the
offer. After all, it provides a free service to their readers and helps
them and you.
One great thing about the Internet is people are willing to help
each other and in return they receive help themselves. It becomes a win
win win situation, since both websites and the people who visit the
websites all benefit. An email campaign directed at the owners of other
websites to propose a link exchange arrangement will get this campaign
going.
Driving traffic to websites by email marketing can also be
accomplished through writing press releases whenever you, or someone in
your community of like minded individuals have done something of
interest to the rest of the world. You can easily write a press
release, distribute it via email marketing to online press release
services as well as newspapers, magazines and other media
organizations, and include the URL to your website in the press release.
Sometimes the press release will be used and sometimes it will not
be used, but it takes you very little time to compose the press release
and you may have good results. The email addresses to use for this
campaign are all available online and through media directories.
There are many other god ways of driving traffic to websites by
email marketing, just give it some thought and you'll think of several.
