Promoting your website
is a daunting task. If you do it well, you will get a lot of visitors
to your site and most likely make a lot of sales. Otherwise, you may
experience a lot of frustration. Here are some useful tips to help you
succeed with promoting your web site.
Get some experienced help. Find someone with a legitimate interest
in your niche who already browses and posts on related forums
regularly. Ask that person if he is willing to add an endorsement in
his signature to your business. In exchange, you could give him weekly
compensation or give him free access to your site or some resource you
have.
Be creative. Make a number of creative and enticing non-commercial
pages on your site. Submit these to social book marking sites. Spend
the time to pick out the right tags, so that your pages actually get
seen by a considerable amount of viewers. If this experiment is
successful, a number of people will book mark your site, increasing its
ranking on those sites.
Expose your newsletter. Consider advertising your newsletter through
co-registration programs. These registration programs will add you as a
box someone can check off when they are registering for a different
newsletter. In many cases, you can purchase double opt-in leads for
your newsletter for as little as 50 cents each using these programs.
Track your results. Use some type of tracking system for your website
promotional activities. Preferably, you will want to find one that
allows you to track visitors on multiple levels, not just on one. For
instance, you will want to know who is coming to your site to begin
with (and where they came from); and from there, you will want to know
how long they stayed on the page and if they made the purchase.
Promote "off-line." Consider promoting your website in various print
media outlets. For instance, you could consider purchasing classified
advertisements in a number of different newspapers. You could test the
response with smaller markets to see how effective your classified ads are. Once you develop an effective ad, you can use it in larger papers.
Use billboard advertising. Many billboards can be rented for as
little as $800 per month, depending on the location. Consider using a
billboard to improve your current marketing campaign and to drive
additional traffic to your web site. You may find that this form of
advertising is less saturated than advertising with websites and it may
even end up creating more sales than Internet-based advertising.
If you consistently send customer support emails or emails to joint
venture partners, it is best if include an opt-in page link in all of
your emails. While the amount of traffic and sales you may get from
this is minimal, you will still pick up additional sales that you
otherwise never would have seen.
Consider advertising your newsletter through co-registration
programs. These registration programs will add you as a box someone can
check off when they are registering for a different newsletter. In many
cases you can purchase double opt-in leads for your newsletter for as
little as fifty cents each using these programs.
Avoid guaranteed traffic scams. In virtually all cases, these
100,000 hits for $25 deals chiefly entails moving untargeted visitors
to your site who can't even read the dialect in which it is written.
Rather than counting on one of these scams, it is a good idea to go
with providers who have a proven history of positive results.
Start doing these things today or you may be disappointed with your results and profit.
